What’s changing
Gemini Advanced Introduces Deep Research
Google has announced the release of Deep Research and experimental models for Google Workspace users who subscribe to Gemini Advanced. Deep Research is designed to streamline the process of researching complex topics, delivering findings in a concise and accessible report. This feature aims to significantly reduce the time spent on research, potentially condensing hours of work into minutes.
Here are some potential applications of Deep Research:
- Industry Analysis: Users can utilize Deep Research to investigate developing trends within various sectors, such as the evolution of sustainable battery technology, which could be beneficial for market analysis in the clean technology field.
- Competitive Analysis: The tool can assist in gathering information about local competitors and suggesting optimal locations for establishing a small business.
- Customer Analysis: Sales professionals can leverage Deep Research to prepare for client meetings by generating reports on prospective clients’ products, management structures, and competitive landscapes.
- Educational Applications: Educators can employ Deep Research for tasks such as grant writing, lesson planning, and creating presentations, by generating reports on diverse subjects through the analysis of numerous relevant articles and websites.

Deep Research: Streamlined Analysis and Reporting
The Deep Research feature in Gemini Advanced offers a structured approach to online research. Users are presented with a multi-step research plan that can be reviewed and modified before the analysis begins. Deep Research then proceeds to gather and analyze information from various online sources, continuously refining its findings. Upon completion, a comprehensive report is generated, which can be exported to Google Docs for sharing.
Key features of the generated report include:
- Clear organization of key findings.
- Links to original sources, facilitating further exploration of relevant websites and organizations.
- The ability to ask follow-up questions and refine the report for more specific information.
Why you’d use it
Deep Research: Time-Efficient Information Gathering
Extensive research typically demands a significant time investment, encompassing planning, searching, browsing, analysis, and reporting. The process can be laborious, often presenting challenges in identifying appropriate starting points. Deep Research offers a solution by automating web browsing, real-time information analysis, and the creation of detailed research reports. This functionality aims to expedite the research process, providing users with comprehensive insights on a wide range of topics within minutes.