What’s changing
HubSpot Integration with Google Chat
Google has announced a new integration between HubSpot and Google Chat. This update allows individuals and teams using both platforms to receive HubSpot notifications directly within their Chat interface.
Here’s a breakdown of the key benefits:
- Direct Notifications: Users can now receive HubSpot notifications in Google Chat for events such as new leads, deal status changes, and updates to contact records.
- Improved Response Times: Connecting a HubSpot inbox to Google Chat spaces allows for faster responses to customer inquiries.
- Enhanced Collaboration: Integrating a help desk workspace with Chat spaces facilitates more efficient collaboration on support tickets, leading to quicker resolutions and improved customer satisfaction.
- Custom Notifications: HubSpot workflows enable users to configure and send custom notifications to specific individuals and Chat spaces, ensuring relevant parties are informed about important events.
- Breeze Copilot Integration: Users can summarize HubSpot records directly from Chat notifications using Breeze Copilot.

Why you’d use it
Streamlined Workflow for HubSpot and Chat Users
The recent integration between HubSpot and Google Chat aims to improve communication and efficiency for users of both platforms. By bringing HubSpot notifications directly into Chat, individuals and teams can experience a more streamlined workflow.
This update focuses on:
- Enhanced Communication: The integration facilitates quicker communication by delivering important HubSpot updates directly within the Chat environment.
- Increased Productivity: By centralizing notifications, users can stay informed without switching between applications, leading to increased productivity.
- Improved Efficiency: The ability to configure custom notifications and summarize records within Chat allows for more efficient management of tasks and information.